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Enter your ad details and rate each component, then click Simulate to see your estimated Quality Score and its impact on your CPC.
Quality Score Results
Estimated Quality Score
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Expected CTR
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Ad Relevance
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Landing Page
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■ CPC Impact
Estimated CPC Modifier
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QS 1 (+400%)
QS 5 (baseline)
QS 10 (-50%)
◆ What Quality Score Affects
- $Your CPC: Lower Quality Score = higher cost per click. A QS of 3 means you pay roughly 2x more than a competitor with QS 7 for the same position.
- ↑Your Ad Rank: Ad Rank = Max Bid x Quality Score. A higher QS lets you outrank competitors without increasing your bid.
- 👀Whether your ad shows: Google has minimum Quality Score thresholds. Very low QS (1-3) may prevent your ad from showing at all for competitive keywords.